Branding Articles

Internal Articles
Date
Title
26/07/2012
2:04 pm
Visitation to The STAR
THE Star is leading the way in how media companies will evolve in future through its innovative use of technology, said Branding Association of Malaysia (BAM) president Eric Chong. He praised...

14/06/2012
6:13 pm
Courtesy Visit to Royal Thai Embassy
On the 5th June, the Executive Commitees of Branding Association of Malaysia visited the Royal Thai Embassy. BAM team were received by Songsak Saicheua, Minister and Deputy Chief of Mission, Royal Thai Embassy. During the visit, Minister Songsak exchanged views of branding with the BAM EXCO Members.
 
Minister...

24/05/2012
2:37 pm
VISIT TO MATRADE
BAM and MATRADE to set up a team to...

24/05/2012
2:35 pm
Installation Ceremony - Executive Committee of Branding Association of Malaysia 2012-2015
Petaling Jaya — April 12, 2012 the Branding Association of Malaysia (BAM) officially announced its elected Executive Committee members for 2012 - 2015. The Executive Committee...

24/05/2012
2:21 pm


External Articles
Date
Title
18 August 2017
7:08 am
Pure Experience: 5 Questions With PurePoint Financial President Pierre Habis
Learn how PurePoint brand delivers a unique experience, as well as what the future holds for financial services brands of all stripes The post Pure Experience: 5 Questions With PurePoint Financial President Pierre Habis appeared first on brandchannel:.

18 August 2017
12:06 am
Brandspeak: Is Twitter Ready to Support Brands’ Customer Service Needs?
How can Twitter help connect users and brands in more than 140 characters? The post Brandspeak: Is Twitter Ready to Support Brands’ Customer Service Needs? appeared first on brandchannel:.

17 August 2017
9:09 am

17 August 2017
7:01 am
Influencer Marketing: 5 Questions with TrendPie Founder Victor Ricci
From Vine star to social startup founder, TrendPie's Victor Ricci is taking a radical approach to influencer marketing The post Influencer Marketing: 5 Questions with TrendPie Founder Victor Ricci appeared first on brandchannel:.

16 August 2017
10:28 pm
Chinese luxury consumers: More global, more demanding, still spending
Even as growth slows, there’s a sizable, and sophisticated, pool of luxury shoppers in China. But brands need to take a new approach to keep them interested.

16 August 2017
10:18 pm
Two views on how customer experience can better serve US military veterans
Robert McDonald, the former secretary of the US Department of Veterans Affairs, and Tom Allin, the agency’s former head of veterans experience, discuss the role of frontline employees and organizational innovation in building a customer-centric culture.

16 August 2017
4:40 am
Natty Life: 5 Questions with Anheuser-Busch’s Chelsea Phillips
Anheuser-Busch's top-selling value beer is calling out the competition in signature Natural Light style The post Natty Life: 5 Questions with Anheuser-Busch’s Chelsea Phillips appeared first on brandchannel:.

15 August 2017
10:27 pm
New evidence for the power of digital platforms
Incumbents should go on the attack with their own online exchanges.

15 August 2017
10:22 pm
When to shift your digital strategy into a higher gear
There may be a premium for making early moves.

15 August 2017
10:12 pm
How benchmarking can improve cost competitiveness in steel
Many debate the relevance of benchmarking in the steel industry. But disciplined application has helped some producers identify improvements of up to 10 percent of the cost base.

15 August 2017
6:26 am
Comfort in Prego: 5 Questions with Campbell Soup Co. VP Yin Woon Rani
Prego brings first generation college students together to spread the message that family is everywhere, and anyone can become a family The post Comfort in Prego: 5 Questions with Campbell Soup Co. VP Yin Woon Rani appeared first on brandchannel:.

15 August 2017
3:10 am
PurePoint Financial is Opening Its First Location in New York
The hybrid digital bank is coming to the Big Apple, and showcasing local art and insights in the process The post PurePoint Financial is Opening Its First Location in New York appeared first on brandchannel:.

15 August 2017
12:10 am
Manufacturing: Analytics unleashes productivity and profitability
High uncertainty and low growth have already forced manufacturers to squeeze every asset for maximum value. The next target is their own data.

14 August 2017
11:45 pm
Brand News: 10 Things You Need to Know for Monday, August 14
Disney's Star Wars hotel, Lush helps EU workers, and more brand news The post Brand News: 10 Things You Need to Know for Monday, August 14 appeared first on brandchannel:.

14 August 2017
4:12 pm

12 August 2017
5:25 am
Cryptocurrencies: Next Big Thing, or Bubble Set to Burst?
As the cryptocurrency market settles, will blockchain-powered currencies like Bitcoin reach widespread adoption, or are they another tech bubble? The post Cryptocurrencies: Next Big Thing, or Bubble Set to Burst? appeared first on brandchannel:.

12 August 2017
4:57 am
Haute Pursuit: Maserati Is FCA’s Choice To Catch Up in the Electric Car Market
The new fully electric Maserati Alfieri is looking to give a Tesla a run for its money The post Haute Pursuit: Maserati Is FCA’s Choice To Catch Up in the Electric Car Market appeared first on brandchannel:.

12 August 2017
4:49 am
Cheetos Opens Its First Restaurant with Celebrity Chef Anne Burrel
The Cheetos’ limited-time pop-up restaurant promises to provide a full-service, finger-licking brand experience The post Cheetos Opens Its First Restaurant with Celebrity Chef Anne Burrel appeared first on brandchannel:.

12 August 2017
1:18 am
Building a marketing organization that drives growth today
Technologies and customer expectations have changed faster than marketing organizations. Here’s how to fix that.

11 August 2017
8:59 pm
Tackling GDPR compliance before time runs out
Data protection has always been important. Now it’s becoming urgent. Here’s a primer on how companies can adapt to the new rules.

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