Branding Articles

Internal Articles
Date
Title
26/07/2012
2:04 pm
Visitation to The STAR
THE Star is leading the way in how media companies will evolve in future through its innovative use of technology, said Branding Association of Malaysia (BAM) president Eric Chong. He praised...

14/06/2012
6:13 pm
Courtesy Visit to Royal Thai Embassy
On the 5th June, the Executive Commitees of Branding Association of Malaysia visited the Royal Thai Embassy. BAM team were received by Songsak Saicheua, Minister and Deputy Chief of Mission, Royal Thai Embassy. During the visit, Minister Songsak exchanged views of branding with the BAM EXCO Members.
 
Minister...

24/05/2012
2:37 pm
VISIT TO MATRADE
BAM and MATRADE to set up a team to...

24/05/2012
2:35 pm
Installation Ceremony - Executive Committee of Branding Association of Malaysia 2012-2015
Petaling Jaya — April 12, 2012 the Branding Association of Malaysia (BAM) officially announced its elected Executive Committee members for 2012 - 2015. The Executive Committee...

24/05/2012
2:21 pm


External Articles
Date
Title
15 December 2017
1:15 pm
Brand News: 10 Things You Need to Know For Friday, December 15
Tesla opens New York brand experience, AFI buys AI—and more The post Brand News: 10 Things You Need to Know For Friday, December 15 appeared first on brandchannel:.

15 December 2017
1:26 am
How Samsung Wants to Help Shape Autonomous Driving
"We have a vision that the car of tomorrow will be much different than today" The post How Samsung Wants to Help Shape Autonomous Driving appeared first on brandchannel:.

15 December 2017
12:00 am
Redefining Convenience, 7-Eleven Expands Delivery Options
"We want to bring the store to the consumer, wherever and whenever they need us" The post Redefining Convenience, 7-Eleven Expands Delivery Options appeared first on brandchannel:.

14 December 2017
11:30 pm
Accelerating Brand Love: 5 Questions With Kasia Leyden, Venmo
"Did we invent P2P payments? No. Do we do it better? Absolutely," says Leyden The post Accelerating Brand Love: 5 Questions With Kasia Leyden, Venmo appeared first on brandchannel:.

14 December 2017
11:00 pm
Disney Cements Global Entertainment Powerhouse Status With Fox Deal
Acquiring the majority of 21st Century Fox gives Disney unparalleled clout The post Disney Cements Global Entertainment Powerhouse Status With Fox Deal appeared first on brandchannel:.

14 December 2017
1:15 pm
Brand News: 10 Things You Need to Know For Thursday, December 14
Disney's Fox deal announced, Target x Shipt, Net Neutrality—and more The post Brand News: 10 Things You Need to Know For Thursday, December 14 appeared first on brandchannel:.

14 December 2017
7:21 am

...

14 December 2017
4:41 am
Why digital transformation is now on the CEO’s shoulders
Big data, the Internet of Things, and artificial intelligence hold such disruptive power that they have inverted the dynamics of technology leadership.

14 December 2017
3:00 am
Uber Karaoke Offers a Safe Ride Home, Thanks to Absolut
Pernod Ricard's holiday cab service is a post-party life-saver—but only in the UK The post Uber Karaoke Offers a Safe Ride Home, Thanks to Absolut appeared first on brandchannel:.

14 December 2017
2:00 am
Are Brands Helping Turn Voice Assistants Into Digital Nannies?
Weighing the lessons—branded or not—imparted to kids by digital assistants The post Are Brands Helping Turn Voice Assistants Into Digital Nannies? appeared first on brandchannel:.

14 December 2017
1:00 am
Let’s Go Twitter: 5 Questions With CMO Leslie Berland
New spots featuring British comedian Romesh Ranganathan help demystify Twitter for new users The post Let’s Go Twitter: 5 Questions With CMO Leslie Berland appeared first on brandchannel:.

13 December 2017
11:00 pm
Mercedes-Benz Will Bring Its Future Vision to CES 2018
Mercedes-Benz will unveil a new in-car user experience, autonomous vehicles and electric cars The post Mercedes-Benz Will Bring Its Future Vision to CES 2018 appeared first on brandchannel:.

13 December 2017
6:54 pm

13 December 2017
12:17 pm

13 December 2017
11:49 am
Coping with success: Managing overcrowding in tourism destinations
McKinsey and the World Travel & Tourism Council examine how destinations can reap the benefits of tourism while preserving their unique qualities.

13 December 2017
7:25 am
Facing digital disruption in mobility as a traditional auto player
OEMs and suppliers can compete—but it won’t be easy. Focusing on four dimensions will be crucial.

12 December 2017
6:23 am
How the auto industry is preparing for the car of the future
Autonomous and electric cars, connectivity, and ridesharing are changing the way auto industry players think about value chains, data analytics, and manufacturing.

9 December 2017
8:39 am
AI in storytelling: Machines as cocreators
Computers don’t cry during sad stories, but they can tell when we will.

9 December 2017
4:50 am
Cashing in on the US experience economy
The time may be right for private equity to reach for experiences.

8 December 2017
11:22 am
Reducing churn in telecom through advanced analytics
A comprehensive, analytics-driven approach to base management can help telecom companies reduce churn by as much as 15%.

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